It’s launch day! Rowan Autumn/Winter Collection 2021

We’re thrilled that launch day is finally here and the Rowan Autumn/Winter Collection 2021 is amazing!

The anchor of the collection, Rowan Magazine 70 features 3 design stories:

  • PLATINUM – subtly sparkling threads, color work, and tempting textures.
  • VIVID – by Georgia Farrell. Brighten up winter days with vibrant pink, yellow, orange, and turquoise set against subtle hues of green, grey, and purple.
  • MAISON – Whimsical motifs and captivating patterns from Martin Storey’s homeware collection.

Many of the designs also make use of the new metallic thread for a little touch of elegance!

MODE Collection Five provides beautiful textures in warm and muted tones for chic layering and dramatic statement outfits. Including designs by Martin Storey, Lisa Richardson, Georgia Farrell, Chloe Thurlow, Annika Andrea Wolke, and Erika Knight.

Pebble Island is the newest addition to the Rowan yarn family! Raised on luscious natural vegetation growing in the Falklands archipelago, responsibly farmed sheep on Pebble Island produce the world’s finest pure merino wool. Fully traceable from farm to store!

And of course a new yarn needs a new pattern collection! A collection of textural garment and accessory designs by Erika Knight includes big shapes with soft structure, patched and layered for protection from the elements with crafty, embroidered details.

MODE at Rowan Pure Cashmere is a contemporary collection for Rowan’s lush cashmere yarn. Whether you’re enhancing your work-from-home look or adding a touch of luxury to your loungewear, feather-light cashmere provides the ultimate reassuring warmth and is perfect for layering in the cooler months. If you haven’t tried Pure Cashmere yet, now’s your chance!

Who doesn’t love Felted Tweed? With distinctive colorwork and delightful textures, this new collection by Lisa Richardson defines style and comfort. There’s also a new addition to the line this year – Felted Tweed Colour! This new yarn combines the wonderful felted tweed base, with long colour gradations, created by Kaffe Fassett. There will be patterns coming out in October!

Even though we’re still roasting in Oklahoma, eventually those temperatures will drop and Rowan has us covered!

Essential Outerwear will complete your wardrobe this season with on-trend knitted pieces, ideal for throwing over your shoulders before stepping out into the cold. From oversized coats and ponchos to waist-length jackets, this collection provides the perfect top layer to complete your look.

MODE Beanie Style is a stylish and modern collection of eight beanie designs knitted in Rowan’s finest yarns. Quick and easy to make, knitters will enjoy these perfect cold-weather accessories. And don’t miss our pompom selection to finish off your favorite new hat!

It wouldn’t be a Rowan launch without a few parties right?

Our first event features David MacLeod, brand manager for Rowan, who will join us live from the UK at 11am on Saturday, September 18 with a complete overview of the new season.

Join us in-person or virtually and experience the new collection filled with inspiring designs and beautiful yarns. Includes a fabulous Rowan swag bag, good eats, door prizes, and a really fun time! RSVP now to save your spot!

We’re also thrilled to be hosting a yarn tasting and presentation from designer Erika Knight as she introduces Rowan’s new Pebble Island yarn.

Join us in-person or virtually, with Erika joining us live from the UK at 11am on October 16th. Yarn tasting package includes mini-skeins in the full color range of Pebble Island, Peak hat pattern, project bag & more! You can sign up here to join us!

Last, but definitely not least are the 4-pattern collections, each focusing on a yarn or style!

  • Big Wool Classics includes 4 projects to knit with Rowan Big Wool – chunky knits that provide the ultimate comfort, warmth and style this season.
  • This exquisite collection in Kid Classic includes 4 stylish and easy to wear designs with simple shapes and soft textures.
  • A collection of 4 designs featuring Rowan Brushed Fleece: cozy, layered knits providing luxurious comfort.
  • And 4 designs in MODE Modern Aran Style, featuring timeless designs in Brushed Fleece and Kid Classic with captivating cables in earthy tones!

Can we help you plan your next fall project? We can’t wait to dive in!

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